Twitter is the social network of the future. It allows users to be able to transmit all kinds of information to one another in short little statements. By doing this, people are sharing things that they are thinking of right at the moment. They are also not able to go into too much detail, so you know that you are getting their core thoughts and emotions.
Businesses are starting to take notice of this social network and how it might be able to benefit them. Many have found that they can use this kind of thing to generate new sales leads that they would have never had in the past. By doing this, they are helping profitability just by tweeting!
Businesses can set up little pages about themselves and share plenty of information that they want outsiders to know about them when they create a twitter account. It is really a nice thing that can help to make sure that the word is getting out about all of the great things that are going on at your company. Without this Twitter information, it is unlikely that some of this information would get out at all. Make sure that you are taking note of this, and make sure that people realize all of the happenings in your company.