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Your Customers Look For You There!
A website used to be a luxury. Now it's a necessity that shows you're committed to Customers. It is also an important opportunity to Brand your Company's identity in the Customers' minds. |
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Your Competitors Are Online!
If you aren't, you provide business for your Competitors and lose it yourself. |
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You can Generate and Qualify more Sales Leads!
Companies need more leads to grow. If your website offers unique products, services or information, or provides especially good support, it will attract interested prospects. You can turn those prospects into Sales Leads by having them sign up for an Online Newsletter or Special Report, or by having them fill out a Survey, for example. And you can Pre-Qualify Sales Leads with the many Internet Marketing Tools available |
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You're Always Open For Business!
Your Customers want to do Business when they find it convenient for them - which is often late at night. But you could provide them with Information to enable them to buy from you when they are ready to buy, off of your website |
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Your Customers Need Information!
The number one reason Consumers go Online is to get more Information for future Purchases. You need to provide this before your Competitors do. |
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Your Customers Expect Support!
You can provide online Help, manuals and documentation to support the products and services you offer. This helps to avoid wasting your valuable time and tying-up Customers or Staff on the phone by having to answer your most Frequently Asked Questions again and again. These can be more effectively addressed online, and save your time and money. You can easily transfer these types of overhead services into self-serve functions for your customers' convenience. Or you can set-up a Customer Support Email Box with an Autoresponder, to immediately and automatically let Customers know that you're on top of their problem! And, you can use the opportunity of contact with an existing Customer to sell to them again and again. |
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Your Customers Need Directions, Your Hours, & Contact Numbers! If your customers travel to your place of business, you need to provide a map and directions for them to find you. They also need to know when you are open for business, and how to contact you by phone or fax. |
Actually, it's less complicated than you might think. After all, these are the same steps every successful Small Business takes to build an effective Online presence.
You need to focus your attention on your Business. That's your expertise. Our expertise is applying proven methods of putting your Business online, so that you become more efficient, save money, and sell more!
We rapidly get up and running a Professional website with your own Domain Name (YourCompanyName.com, for example). We then add all of the core information you want your Customers to access - about your Company, your products or services, and your Staff.
To increase flexibility, we have developed a technical Framework enabling us to quickly build websites that have an attractive and unique look-and-feel appropriate to the nature of your Business. Our Framework makes it possible for your website to be reliable and cost-effective, and allows as much additional customization as you feel will increase your return on investment.
Since the impression that your website generates in the minds of Customers reflects their impression of your Business, its important that the website is professional, clean and uncluttered, and that its easy to navigate through - in other words, Customer-friendly.
Importantly, the website should strive to be "transparent", so that your Customers focus on your Business, your Products and Services, rather than being distracted by the website itself.
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Most of your Traffic so far will probably consist of existing Customers, Staff, and referrals. But how are NEW Customers going to find you on the Internet? We ensure that you are accessible to every potential Customer out there!
This is done through a process know as Search Engine Optimization (SEO). Since Search Engines are how Customers find information about a product or service Online, techniques that ensure your website is visible in the search results, and importantly, that it's more visible than your Competitor's, are key to generating lots of Qualified Traffic that leads directly to Increased Sales.
Search Engine Optimization techniques refer to the means by which a website can be made especially responsive to the specialized requirements of the Search Engines that index a website's information.
The principle SEO technique for all Search Engines is identification and deployment of effective "keywords". By "keywords", we refer to those words or terms that have been identified by web searchers as being related in their minds to the product or service being searched for. They are in other words those very terms searched on by users, or closely associated to them.
The carefully selected and tested keywords are then deployed appropriately, according to current optimization practices, as well as rules set by the Search Engines themselves. There are also a variety of more sophisticated SEO techniques, which ensure that Search Engines will determine the high degree of relevancy between your website and keywords needed to achieve high rankings.
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Online Support and Online Sales Promotion Tools can help you to be far more efficient, and your Traffic Conversion rate can be dramatically increased with Internet Marketing Tools for Sales Lead Generation and Follow-up, or Tools that actually Sell Products and accept Online Payment. We provide effective Online Tools that are available 24 hours every day to your Customers and Staff, and that can be fully automated, so that there is no additional Workload for you!
You can be much more efficient if you offer a system of Online Support Tools to your Customers and Staff, such as an enhanced Frequently Asked Questions (FAQ) section, Online Manuals, Spec Sheets, How-To Instructions, Troubleshooting Tips, etc. Most Customers want and expect this information to be available to them in this way, at all times, for their convenience. And Staff can focus on supporting new Sales, because they are not tied up with other burdens.
An enhanced Email System with Autoresponders can really help the efficiency of your Business. Start sending Sales or Trouble queries, for example, directly to the Staff member responsible. The mailbox sales@YourCompany.com should be accessed by a Salesperson directly, so new Leads can be followed-up right away. And no less important is the mailbox support@YourCompany.com, so that your Customer Support Staff can immediately solve your Customer's problems, and ensure repeat business. A system of Autoresponders that immediately and automatically responds to Customers' emails with a professional, courteous acknowledgement, lets them know that you're on top of their problem, and actually gives your Staff a bit more time to get back to them with the best solution. Now THAT'S effective Customer Support!
You can dramatically increase your Traffic Conversion rate - and thus your Revenues - through implementing Online Sales Lead Generation and Follow-up Tools, or Tools that actually Sell Products and accept Online Payment. There are two kinds of website Visitors to focus on - the Visitor who has been convinced and is ready to buy right now, and the Visitor who is still "browsing", and needs to be convinced. If your Business sells products (and certain kinds of Services), you want to be able to make the Sale at exactly the moment your website Visitor is ready to buy! If you make them wait you risk your Competitors making the Sale instead of you! You can sell your entire inventory Online, or only a few items, and have credit card payments made directly to your account.
If your website Visitor is still "browsing", ordinarily - once they have left your website - you've lost them, probably forever, even if they were right on the edge of making a decision to buy from you! Wouldn't you want to be able to Follow-Up that Sales Lead? But how do you get in touch with them (website visitors are anonymous, after all). The tried-and-true method is known as "Permission-Based" or "Opt-In" Marketing, and it works quite simply. You give them something of Value, and in return, they give you "Permission" to Follow-Up. What you have that they Value is your Expertise! Give it to them in the form of a Newsletter, a "White Paper", or Special Report, that they can easily sign-up for on your website, and that can be immediately and automatically Emailed to them. Remember, every Customer contact is an opportunity to further the Sales Process!
There are also a variety of other Internet Marketing Tools available to you. The "Product Chooser" widget, for example, helps your Customers make their product choice, and Pre-Qualifies them. They select several pre-set criteria, and the "Product Chooser" widget directs them to the product that best fills their needs. When they contact your Sales Staff, they are already well-informed, and pretty much committed, so Closing the Sale is that much quicker and easier! There is also an "Event Calendar" that presents promotional material about your Events in a really efficient, easy and User-Friendly manner, an Eye-Catching and User-Friendly Marquee that promotes special deals, or new information, and virtually any other type of Marketing Tool you can think of!
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This type of Aggressive Internet Marketing Campaign is for those Professional Managers whose E-Business systems are up and running, and ticking along just fine. Such Managers are well aware that there's still plenty of money left on the table to be earned.
The Campaign will include Paid Online Advertising, in particular Pay per Click (PPC), such as Overture and Google AdWords, which can deliver as many pre-qualified Sales Leads to your website as your budget allows. It will also include specialized Professional Copywriting to fine-tune your Sales message perfectly - turning more lookers into buyers and improving your Conversion Rate still further.
The Campaign will incorporate Measurement Testing and Tracking, so that we can tell exactly how much of your website Traffic is actually Converting to Sales. By undertaking Tracking, we can generate accurate measurements of efficiency, which allow us to test website, web-copy and ad-copy changes to find out exactly which are most effective, and therefore how to Increase Sales even further.
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Consider how much time can now be saved through efficiencies which allow you and your Staff to focus more on New Business and less on administrative chores. Consider the many, many more Qualified Sales Leads that can now be generated and followed-up. Consider the direct Online Sales that can now be made. Consider that this can all take place 24 hours every day of the week. Clearly a lot of money can be saved, and a lot of money can be made online!
We believe you will be pleasantly surprised at how cheaply your Small Business can boast its own Highly Professional Corporate website, one that Generates and Converts Traffic into paying customers, and increases your revenues.
A Level One Professional Small Business website, using our Framework, and typically including up to 10 pages, is only $497. A Level Two Search Engine Optimized Small Business website is only an additional $497. A Level Three Small Business website, featuring Internet Marketing Tools such as Online Sales Promotion or Customer Support or Lead Generation and Follow-Up, is priced in additional increments of only $497, you make your own choice of Tools. A Level Four Small Business website, featuring an Aggressive Marketing Campaign, is also priced in additional increments of only $497 for Consulting Services, plus Advertising costs to suite your specific revenue goals and budget.
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How do we get started?
We are based in Ottawa, Canada's Capital City. If you are too, then we should meet and discuss your Online goals, and how we can help you achieve them. If you are located elsewhere, then we can just us easily consult over the phone or by email. | |
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What about website content?
Our Level One Professional Small Business website assumes that core content is provided by you, through existing documents, sales copy, images, etc. You simply need to email us copies of the materials, and we will modify, convert and optimize for the particular purpose and context. It is expected that all requests for tweaks and changes will be completed within two weeks of "going live". We can however provide as much or as little original or customized content as you wish, for a relatively marginal additional cost. |
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What about website design? We use a robust and reliable common technical framework for all of our websites, that is scalable and extensible. In other words, it can grow and be modified by changing or adding Internet Marketing Tools or features as much as is needed. Having discussed your preferences, we will ensure that the look-and-feel of your Small Business website is highly professional in appearance and appropriate for your type of Business. Here are some interesting statistics : 50% of Visitors are lost because visitors can't easily find content. 40% of Repeat Visitors are lost due to a negative experience. 85% of Visitors abandon a new site due to poor design. 70% of people who are ready, willing and able to buy online don't complete the sale. That won't happen with us. Will we win design awards? We might. But that's not the objective. (In fact, award-winning designs seldom "sell" products or services - they just look pretty). The only award you want is increased revenues! You can review several existing examples here
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What about website Hosting and Domain Registration? We have used pair networks exclusively for about five years. They offer best-of-breed hosting and email services, with Administration Tools especially designed for our types of purposes, available at all times, with backups, redundancy and scalability. Importantly, they provide confidence that your website will never be offline, and that changes, updates or modifications will occur virtually instantaneously. They offer the most robust services and best value of any hosting operation worldwide. We don't re-sell their services - we purchase them in your name and you pay no more than we do - the relationship is directly between you and them. You own the website - you should own the hosting service as well! We simply set up, configure and administer the service on your behalf, for the duration of our Agreement. To register new Domains, we use fully accredited and reliable registrars. These are simply brokers that accept payment when you purchase a domain, and who administer any modifications that are made subsequently. Since registration is generally a one-time procedure, we choose our registrars based on best price and accessibility of online tools needed for subsequent modifications. Currently we use AllDomains, goDaddy, and pairNic. Website Hosting and Domain Registration carry an annual cost, over and above our fees, normally ranging between $80 and $130, depending on the features required. |
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What about website Updates and Maintenance?
We expect all requests for tweaks and changes to be completed within two weeks of "going live". However, our commitment to a "Customer for Life" philosophy, means that we are always available to provide support to your Business. We will take care of web hosting and email administration, and monthly updates for a period of one year. That's right - your low fee INCLUDES monthly updates for a full year! This is perfect for Level One and Level Two websites. For Level Three and Level Four websites that may require updates more often, we can provide this service as often as TWICE monthly over the course of the year, for an additional $497. Level Three and Level Four website owners may wish to undertake updates or changes even more frequently. We can either come to an arrangement that suits your budget, or alternatively, you may wish to undertake updates or changes in-house. If so, we can implement a Best-of-Breed "Content Management System", that allows your Staff to make changes as easily as using a word processor. The fee for installing, configuring, testing and training is $497, and the cost of the specialized third-party Software ranges up to $120. |
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What Service Enhancements do you Provide?
Beyond Professional Small Business website Design and Development, we can provide the following Services. These ensure that you have a fully integrated and effective E-Business system, so that you receive the highest possible return from your Online Presence.
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Its clear by now just why a Small Business without an effective website in its marketing plan is missing an enormous opportunity! Your Customers expect you to be Online, your Competitors are already Online, and now, you can always be Open For Business! Your Business can be more efficient, you can save money, and you can sell more!
You need to focus your attention on your Business. That's your expertise. Our expertise is applying proven methods of putting your Business online, providing you with a truly effective E-Business system.
We do it quickly, we make it easy for you, and we do it as inexpensively as you wish. If you thought that a truly effective E-Business system would be terribly expensive, you're probably pleasantly surprised to discover how INEXPENSIVE it actually is!
For less than the cost of a one-time advertisement in your local paper, your Small Business can now have its own Highly Professional Corporate website that Generates and Converts Traffic to turn visitors into paying customers who increase your revenues and grow your Business.
When you consider how much time can now be saved through efficiencies which allow you to focus on New Business instead of administrative chores... When you consider the vastly increased number of Qualified Sales Leads that can now be generated and followed-up... When you consider the direct Online Sales that can now be made... When you consider that this can all happen all day and all night for seven days a week, its clear that a lot of money can be saved, and a lot of money can be made!
Let us help you through the same steps every successful Business takes when building an effective Online presence, and do it NOW, before your Competitors capture your Customers!
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