Generally, Small Business website development of this nature follows an incremental or phased approach. As a first step judgments and decisions are clarified and approved regarding the specific purpose of the website. Then specific Marketing Tools and features are chosen to support that objective. Are products being sold directly through the website? Does the website principally serve to generate Qualified Sales Leads? Will the website serve a Customer and Staff Support function? Or is the website exclusively a 'brochure' for the Small Business? And decisions are made about website hosting, and choosing and registering a Domain Name, if one does not yet exist.
The second step is to define the 'look and feel' of the website within the parameters provided by the Technical Framework, and the type of customization you desire. A prototype website can then be implemented rapidly to assist with the ongoing design and development.
The third step is to generate the core Content, such as existing documents, copy, images and so forth. The bulk of this will no doubt be provided by your Small Business, and then integrated within the prototype website to allow for further improvements. However, we can also provide as much or as little original or customized content as you wish.The fourth step is to undertake Search Engine Optimization and other Traffic Generating strategies, and to implement and configure the various Internet Marketing Tools and features - Email Boxes, Sales Promotion and Lead Generation Tools, Customer and Staff Support Tools, Mailing List and Newsletter Subscription Management Tools, and Online Sales and Secure Payment facilities, for example.
The fifth step is to design and implement the Traffic Conversion strategy, so that it converts more visitors into paying Customers. Finally, depending on the nature of the website itself, over the coming days, weeks or months, as the website is used, each of its Marketing elements is systematically reviewed and refined until a satisfactory pattern of usage and click-through-rate is established.
To learn more about how we can help implement and support a truly effective and highly professional Corporate website and Internet Marketing Strategy for your Small Business, please continue 
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